Having a Facebook group dedicated to your business has become essential. If you’re still in doubt, here are 6 reasons why you should (really) start a Facebook group for your business.
Submit your expertise
Most of the time, when a Facebook user joins a group, it is with the idea of receiving advice on a specific subject or to dispense it himself when he is in his area of expertise.
Whether you’re an expert in marketing, selling computer software, or even selling flowers, a Facebook group is a place to share your knowledge and expertise – as well as your business’s expertise and experience.
As a group administrator, you automatically position yourself as a reference. Group members are there to listen to your advice and opinions. By proving to them that you have mastered your subject, you will quickly gain credibility in your field.
Expand your network
Members of your Facebook group will be there because they already have an interest in your business. It is therefore a targeted audience, and interesting to allow you to create business opportunities.
To ensure that the affected audience is as large as possible, you can choose to create a public group: any Facebook user can join your group without prior validation.
Through your Facebook group, you will therefore have a golden opportunity to create links and develop your network, especially from a commercial point of view, by coming into contact with other professionals for example. It can be just another way of meeting partners.
Respond to your customers
In your group, a good portion of the members will be prospects or customers who have already consumed the products or services you sell.
Your customers, or your future customers, will be able to use your group to send you their comments or questions: answer them! Try as much as possible not to leave comments unanswered. In this way, you will be able to strengthen the bond of trust with your customers.
Transparency is key: if you are having difficulty communicating about it across the group. If a customer gives you a remark about possible improvement, try to take it into consideration.
Satisfied customers, especially those for whom you have worked hard, will be all the more inclined to recommend your business to those around them.
Energize your community
Once members, Facebook users will gradually engage, communicate with you and with each other. This is how the community effect develops.
On the model of its ancestor the forum, the Facebook group brings together individuals who share a common point. That commonality is you, and it’s your business. Once the process of building a community begins, members will become your fans, and you will be loyal.
The loyalty of your fans will be reflected in several ways. First, they will begin to answer questions about the group for you. Then they will stand up for you in the face of unhappy customers or various criticisms. And then – and this is the point – they will become your ambassadors and bring you, new customers.
Increase your visibility
Choosing a Facebook group rather than a fan page, for example, is a strategic choice in terms of visibility.
Posts on fan pages are sometimes not visible to users unless they pay. The Facebook algorithm is on the contrary much more advantageous for groups, where all publications are accessible for free, and visible to all members with great ease.
If you are organizing an event around your professional activity, you can create a group dedicated only to that event.
As a first step, participants in the Facebook event may wish to join the associated Facebook group to learn more details about this event and communicate with other participants.
Secondly, this event group will have the effect of developing links between the participants, who no longer come together only around a common interest or a company, but around the prospect of participating in an event in the future.